digital fashion show ideas

Naturally they couldn’t compete. Nick Knight, the visionary architect of digital fashion shows. © Artwork hand printed by Hannah Cousins, exclusively for Vogue Business. Gap between big and small brands: I did not see big differences. ... Noonoouri. There are a number of designers who like to have their garments enhanced by their surroundings, which is seen in collections like Anrealage Fall 2013 that had models step into UV spotlights to reveal a completely different look. But the advent of digital fashion weeks has leveled the playing field dramatically, with mega brands and indie designers jockeying for eyeballs and engagement on screens of uniform size. Also, Thom Browne’s futuristic video was a really fun and unique way to present his clothes. WWD canvased an array of top retailers, editors and creative directors to weigh in on digital fashion weeks in the four main capitals of New York, London, Milan and Paris. Moschino with its puppet show did something fun. Boramy Viguier RTW Spring 2021  The European mega brands spent millions, and the U.S. independent brands spent a fraction of that. John Galliano for Maison Margiela and Lutz Huelle were perfect demonstrations of this. The digital schedule also allows for a more fluid schedule, I don’t need to pick between two competing shows across town; I can easily open a new tab and start watching the next show back to back. Top retailers, editors and creative directors weigh in on the brands that best used the digital medium. Until now the way a designer presented new images was through two-dimensional design sketches. But what stood out was when brands, big or small, chose to show the clothes against the backdrop of the city. We could also speak to the Christian Siriano show, which ranked second in Media Impact Value ($3.1 million) overall in New York, taking a place on the podium for the first time by generating strong interest from his backyard garden show in Connecticut. We also loved major players like Valentino, who really brought the showroom experience to life, and Loewe’s “presentation in a box” was amazing yet again. It’s a big step toward democratizing fashion weeks around the world. Who broke through: We loved how both Chloé and Balenciaga were able to make runway a reality by filming in the streets, one by day and the other night crawling. I could feel his love for fashion even through the screen, and his craftsmanship and talent really came across, a difficult feat when not in person. TTSWTRS Virtual 360 show of “TECHNOLOGICAL SINGULARITY.”  If you have a great idea this is the moment to use it and you’ll be listened, people will remember. I saw lots of different experimentation and felt many brands expanding how they express their vision. Linda Fargo, senior vice president of the fashion office and the director of women’s fashion and store presentation, Bergdorf Goodman: Overall impressions: The fashion tribe is nothing if it’s not adaptable and responsive to the times! Also notable, the first show of Miuccia Prada and Raf Simons, “Dialogue,” presented through a video and interview of the two designers answering questions gathered on the brand’s social networks. This could also have been a result of all that’s going on around us. Small brands, in this way, were able to capture our imagination in ways they may not have been able to do before. I see this moment as a golden opportunity, as the [COVID-19] crisis is democratizing the industry. These were special moments. Marni in Milan and Eckhaus Latta in NYC both brought their clothes to the streets in films. Around Paris Fashion Week; Balenciaga received 368,249 video views for a YouTube video showing its summer 2021 pre-collection with models exploring Paris city streets alone, wearing sunglasses at night. Can Buzzy, Young Designers and Collaborations Help Jumpstart Heritage Brands? Stories about digital fashion and its design, including wearable technology and manufacturing techniques such as 3D printing. Most felt like overproduced advertisements. Last but not least, Rick Owens in Venice. H99: Fashion shows are a traditional format for presenting new ideas and designs of how humans choose to present themselves. I doubt they can really expand the brand’s audience, but probably this is not part of [the brands’] intent. GCDS RTW Spring 2021  Arielle Siboni, fashion director for ready-to-wear, Bloomingdale’s: Overall impressions: I thought several brands put out some great films including Balenciaga, Prada and Celine, but nothing can replace attending a fashion show. The Moschino marionette show was by far  the most original and captivating concept. Emanuele Farneti, editor in chief of Vogue Italia and L’Uomo Vogue: Overall impressions: I think it’s fair to say that over these past few months, a new fashion narrative has taken shape, one that did not exist at all before. Who broke through: Brock Collection, Christopher Esber, Peter Do, Altuzarra and Cecilie Bahnsen all put out videos that captured my attention by highlighting their clothing in a compelling way, and establishing a clear point of view in line with their brand identity. The “Show on the Wall” concept, and hearing Jonathan [Anderson] talking through the collection, was another highlight. Courtesy of GCDS. Clothing is naturally the focal point of Fashion Week shows, but these innovative fashion shows prove that presentation is just as important in selling the garments. Who broke through: In my opinion, there are several at the moment, mostly North Europeans and Americans, including Samsøe Samsøe. “In a pre-COVID-19 world it was much more evident, as the budgets and resources needed to stage great spectacles are limited to a handful of houses.”. Overall impressions: We viewed collections both digitally and in the traditional show format, as well as in buying appointments. I was as mesmerized by the Louis Vuitton show where guests had their own “virtual” seat as much as I was by Roger Vivier’s short film starring Isabelle Huppert. How 5G will change AR and digital fashion. “The tech world is built around testing and putting it out there when it’s not perfect, and that is a different philosophy than fashion shows have,” Burke says. For smaller fashion brands, the more creative and innovative the shows are, the more viral the videos can get. Behind the process with Jonathan Anderson for Loewe (who should consider a career in film — that voice!) In general, I believe that the young age of the founders, who grew up and were formed in an already digital era, can, at this moment, help them emerge. “There's great insecurity because you're judged on your ability to be creative in a seven- to nine-minute show.”, Patience is key, experts agree. Whether you are planning a fashion show for a charity fundraiser, ... "I got an idea to conduct the fashion show. Courtesy Photo. As well as the visually stunning. A technological effort that was very interesting and engaging. It also saved time and waste, he adds; digitally embroidering a cape with thousands of Swarovski-like crystals took an hour, versus months. Raf Simons’ debut women’s wear collection was also presented in a moody, creative short film, while Balenciaga opted for a music video format where models lip synced to a remix of “Sunglasses at Night.” Other creative video presentations worth noting are Moschino’s miniature doll show, Boramy Viguier’s video rendered in 3D animation, and Collina Strada’s quirky music video. Lukso, which worked with HFW, aims to provide fashion with a unified infrastructure and standards for buying and selling digital goods. Courtesy of Moschino. These brands were caught very off guard even though everyone was saying the fashion shows were no longer working,” says Robert Burke, founder and CEO of retail and fashion consultancy Robert Burke Associates, whose clients include Marc Jacobs, Chloe and Nordstrom. The Balmain runway show, which received 788,444 video views on YouTube, had a live audience and video screens, so you could watch celebrities like Usher, Jennifer Lopez, and Kris Jenner be mesmerized by the new collection. Digital medium really showed the inspiration behind the process with Jonathan Anderson for (. Idea '' to skip the annual event new creative ways to present themselves natural habitat the in-person of... Fashion industry will learn from creatives who have the agility and tech know-how to take some risks in lands. All year round regardless of the digital world where ideas win had a physical show! Perfect demonstrations of this, such as 3D printing art for Marvel and Disney ] talking through lavender... Partnership with fashion-focused blockchain platform Lukso still feel everyone is finding their footing and reassessing what worked and didn... Two-Dimensional design sketches after experimenting with digital formats this summer, Paris, and... 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